Best Non-Google Search Tools for Accountants
2.00 Credits
Member Price $89
Non-Member Price $109
Overview
The course explains why you need more than Google to search the Internet and highlights a rich constellation of alternative search engine applications. The session also explains how to set up your own customized online research management platform, and discusses dynamic search strategies (two-step, vertical and lateral searching) that can be used to gain an extra edge when using any search engine. Participants will walk away with scores of new knowledge sources and streams that will complement their use of Google and improve their online research power. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.
Highlights
The major topics that will be covered in this class include:
- Why Advanced Search Skills Are So Critical for Accountants
- Why You Need More than Google to Search the Internet
- GARP: Generally Accepted Research Principles
- Alternatives to Google
- Advisory Search
- Social Search
- Specialty search
- Search Engine resources
- What's Ahead in Search
Prerequisites
None
Designed For
Practitioners who want to go beyond Google and explore alternative search platforms that can be used to diversify their online due diligence and sharpen their digital intelligence gathering.
Objectives
After attending this presentation you will be able to...
- Identify at least 7 ways Google information needs to be interpreted to ensure the results are taken in their proper context
- Use at least 4 general search engines that complement their use of Google
- Recognize at least 5 cluster search engines that group information by topic and discover unexpected relationships between topics
- Recall at least 4 privacy search engines that do not store your queries or track your steps on the Internet
- Access at least 12 user-generated content search engines that index content-text, videos, images, reviews-created by people, rather than brands
Preparation
None
Leader(s):
Leader Bios
Garrett Wasny, CPA Crossings, LLC Two Commerce Square
Garrett Wasny, MA, CMC, CITP/FIBP is a professional development consultant to accountants, attorneys, and engineers worldwide and a former management consultant with Pricewaterhouse. He advises high skill knowledge workers on how to thrive in the digital age and unleash their online potential using productivity, search, mobile and social technologies. He has authored two books: Global Business Resources.com, published by McGraw-Hill, and How to Conquer the World published by Government Institutes in Washington, D.C. He has also co-authored Using the Web to Compete in a Global Marketplace, published by John Wiley & Sons. His other writing credits include 20 e-books and more than 100 published articles on internet strategy for dozens of leading business publications worldwide. He’s also an award winning speaker who’s delivered more than 1,000 webinars and seminars on internet topics to hundreds of organizations in North America, Europe and Asia.
Non-Member Price $109
Member Price $89