Pricing Client Accounting Services 2024
2.00 Credits
Member Price $89
Non-Member Price $119
Overview
Understanding how people make buying decisions is key to any successful pricing strategy. By grasping the concepts of how humans make decisions, you can be better equipped to price successfully and increase your profitability. This session will provide a look at behavioral economics, marketing strategy, customer psychology and how these principles should be applied to pricing. This course is ideal for any professional who is interested in being among the leaders in the profession, moving away from the old business model of “We sell time” while embracing the critical success factors of the knowledge economy, will find this presentation stimulating, dynamic, and thought-provoking.
Highlights
- Understand how psychology influences your pricing decisions
- Learn how behavioral economic effects influence pricing
- Comprehend what and how people buy
- How to develop and price options
- Using the Stan Shih Smile Curve to determine the value of various services
Prerequisites
None
Designed For
CPAs, attorneys, financial professionals insurance professionals and enrolled agents.
Objectives
- Recognize the First and Second Law of pricing and how they influence your pricing decisions
- Identify anchoring and framing effects that influence pricing
- Determine your highest value offerings using the Stan Shih Smile Curve
Preparation
None
Leader(s):
Leader Bios
Ronald Baker, CPA Crossings, LLC Two Commerce Square
Ronald J. Baker started his career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, the leading think tank dedicated to improving the profession for posterity. Ron has been appointed to the American Institute of Certified Public Accountants Group of One Hundred, a group of leaders to address the future of the profession and named on Accounting Today’s 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2011, and 2012 Top 100 Most Influential People in the profession. His book, The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, co-authored with Paul Dunn, was published in April 2003 by John Wiley & Sons, Inc., and was the 2003 Book of the Year on SmartPros.com and is in its sixth printing.
Non-Member Price $119
Member Price $89