Business Writing Series: 10 Principles of Effective Email 2024
2.00 Credits
Member Price $89
Non-Member Price $119
Overview
A single email can capsize a client relationship, trigger a lawsuit or spark a profitable new business deal. Endless email checking drains productivity and ruins focus. Effectively managing and sensibly writing emails are core competencies because email is business writing. In this information-packed program, you will learn fundamental principles such as being a credible sender, when an email is a suitable medium, and how much information to include. You will plan and write a subject line for a work email, adjust the tone of a sample document, and construct strategies to avoid email overload.
Highlights
- Email management
- Email etiquette and tone
- Business writing
Prerequisites
None
Designed For
CPAs, financial professionals and staff.
Objectives
- Write a subject line for an email you need to write soon
- Plan an email you need to write soon
- Change the tone of a sample email
- List strategies that will help you manage email more effectively
- Correct grammar errors in sample emails
Preparation
None
Leader(s):
Leader Bios
Elizabeth Danziger, CalCPA Education Foundation
Elizabeth Brenner Danziger, founder of Worktalk Communications Consulting, enables people to achieve success through better writing. Improved writing means greater productivity, better customer service, quicker adoption of internal initiatives, fewer misunderstandings, faster completion of key work and enhanced relationships. Ms. Danziger has trained businesspeople throughout the U.S. and has worked with executives from many major corporations. She brings 28 years of experience to her work. Danziger’s clients include a wide range of businesses, including professional service firms such as Sullivan and Cromwell; Nixon Peabody; Ernst and Young; PragerMetis; RBZ; CohnReznick; Miller, Kaplan, Arase and others. Ms. Danziger’s clients develop a keen insight into their product or service and see how to convey their message clearly. They learn techniques that help them build more powerful relationships through the written word. In addition, they learn practical ways to get to the point and write successfully. In email seminars, participants master three elements of effective email: clear writing, good judgment and efficient productivity. Ms. Danziger received her B.A. from Pomona College in Claremont, California and holds a Certificate of Executive Education from the UCLA Anderson School of Business. She has written four books, the most recent of which is Get to the Point!, which was originally published by Random House and is now in its second edition. Her work has been published throughout the world.
Non-Member Price $119
Member Price $89