Skip to main content

Mr. Spock and Homer Simpson: The Two Sides of Human Economic Behavior 2024

-

Add to Calendar

CalCPA Webcasts

Online, OK 00000

Get Directions

4.00 Credits

Member Price $159

Non-Member Price $209

Overview

Explore how economics can be used to explain everyday behavior in a myriad of real-life situations. Discuss the work of the most influential and seminal minds in economics. Most people think of economists as seers who try to predict the future of the stock markets, government deficits, unemployment, etc.-a far too parochial view of what economists do. Fascinating economists are engaged in the study of human behavior. The most fertile minds in economics today deal with observing the world and trying to understand it, not predict it. Attendees will gain an appreciation for how economists view the world and the power of their theories to explain why people behave the way they do.

Highlights

  • How parents decide to divide their wealth.
  • Is population growth a blessing or a curse?
  • Does the government deficit and the trade deficit hurt or help the economy?
  • Do companies really plan obsolescence?
  • Why are shopping carts getting bigger?
  • Should there be a free market in human organs?

Prerequisites

None

Designed For

CPAs, accountants, and other financial professionals looking to expand and update their understanding and knowledge of economic behavior.

Objectives

  • Learn why economists assume people are "rational" despite it sometimes being false
  • Realize that humans are both Mr. Spock (rational) and Homer Simpson (irrational), and how to optimize decisions from both
  • Explore how to use various economic models and theories to explain human behaviors-the reactions to various policies and incentives
  • Understand the principle of revealed preference; why there is usually a gap between what people say and what they do
  • Gain an understanding of the critical importance of price theory: how prices transmit information, allocate resources and distribute income
  • Learn why people cheat and learn the theory of fraud
  • Debate the morality and ethics of various policies and issues facing citizens today

Preparation

None

Leader(s):

Leader Bios

Ronald Baker, CPA Crossings, LLC Two Commerce Square

Ronald J. Baker started his career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, the leading think tank dedicated to improving the profession for posterity. Ron has been appointed to the American Institute of Certified Public Accountants Group of One Hundred, a group of leaders to address the future of the profession and named on Accounting Today’s 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2011, and 2012 Top 100 Most Influential People in the profession. His book, The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, co-authored with Paul Dunn, was published in April 2003 by John Wiley & Sons, Inc., and was the 2003 Book of the Year on SmartPros.com and is in its sixth printing.

Return to Top

Non-Member Price $209

Member Price $159