The Top Ten Business Myths 2024
4.00 Credits
Member Price $159
Non-Member Price $209
Overview
As businesses evolve, ideas about business don’t always follow suit. Examine ten business myths while discovering better practices to align an organization with the realities of operating in a knowledge economy. We’ll cover six transformational questions to enhance your organization’s wealth-creating capacity. Also, could you get answers to the five most important questions organizations should reflect upon to remain relevant?
Highlights
- Growth for the sake of the growth is the ideology of the cancer cell
- Effectiveness trumps efficiency
- Ideas have more value than their mere execution
- What determines value and how much customers are willing to pay?
- Is business a zero-sum game?
Prerequisites
None
Designed For
CPAs, executives and financial professionals.
Objectives
- Identify why so much of the conventional business wisdom is more conventional than actual wisdom
- Determine how to overcome these myths and focus on what truly matters in your organization
- Recognize the six transformational questions that will take your organization to the next level
- Recall Peter Drucker's Five Most Critical Questions for any organization
Preparation
None
Leader(s):
Leader Bios
Ronald Baker, CPA Crossings, LLC Two Commerce Square
Ronald J. Baker started his career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, the leading think tank dedicated to improving the profession for posterity. Ron has been appointed to the American Institute of Certified Public Accountants Group of One Hundred, a group of leaders to address the future of the profession and named on Accounting Today’s 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2011, and 2012 Top 100 Most Influential People in the profession. His book, The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, co-authored with Paul Dunn, was published in April 2003 by John Wiley & Sons, Inc., and was the 2003 Book of the Year on SmartPros.com and is in its sixth printing.
Non-Member Price $209
Member Price $159