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Tell Me a Story: Don't Just Simply Relay Your Financial Results 2024

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CalCPA Webcasts

Online, OK 00000

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3.00 Credits

Member Price $129

Non-Member Price $169

Overview

Everyone enjoys a good story. Stories create mental pictures, stimulate critical thinking and provide concrete examples of theoretical concepts. Learn to become a memorable speaker who can move, motivate and lead others through the craft of storytelling. Don’t just relay your financial results. Discover how to mesmerize your company’s audiences in a way that makes it easy for them to come away motivated for action that can improve their bottom line. Remember, if the audience didn’t get the message, the message was probably delivered in an unmemorable way! Boost your business communication effectiveness through the medium of storytelling.

Highlights

  • The creation of memorable messages
  • The science of storytelling
  • Real-world examples of storytelling and their operational impact on the business
  • Ten thoughts for the road
  • Three cases

Prerequisites

None

Designed For

CPAs and financial professionals.

Objectives

  • Identify how stories enhance your message
  • Identify the science behind storytelling magic
  • Recognize the real-world examples of storytelling excellence
  • Recognize how to improve your business communication effectiveness by applying 10 thoughts for the road

Preparation

None

Leader(s):

Leader Bios

William O'Brien, ACPEN Business Professionals Network

William F. O’Brien, MBA, CPA, is a financial management consultant and educator with over 40 years of experience. He has held senior financial management positions with Intel and ROLM and served as CFO for several emerging high technology companies. Bill has extensive experience in corporate planning, fraud assessment, financial analysis, cash management, managerial accounting, financial reporting in both domestic and international settings. He is on the faculties of Santa Clara University and San Jose State University.

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Non-Member Price $169

Member Price $129